Franchise with Us

Franchise VP Fitness

About Us

The concept for VP Fitness is unique. Our clubs will offer a robust and full spectrum of classes, workout machines and stations, including yoga and Pilates, ViPR, boxing, spinning, ABS, boot camp, Zoomba, women’s strength and TRX. Trainers focus on total body integration. VP Fitness also offers amenities not typically available in other clubs, such as sauna, massage, a “drop-off” dry cleaning/laundry, “grab and go” snacks, a natural juice bar, an espresso bar (with a barista), free towels, a lounge area with free WiFi. These “extras” distinguish VP Fitness and place it in a category of its own, beyond the competition. Trainers offer individualized regimens for clients, to accommodate people with busy lifestyles and full schedules. 


The Gym, Health and Fitness Clubs industry exhibits a low level of market share concentration, with the top four operators in the industry comprising nearly 20.0% of revenue in 2021. The industry’s low level of market concentration can be attributed to high fragmentation, due to many industry operators having a market niche with local clientele. The larger players in this industry have numerous locations across the United States, while small players are generally independently owned and operate in one or two states. The industry’s market share is expected to become more concentrated over the next five years to 2026, as larger operators acquire small, niche gyms and health and fitness clubs.

Key Success factors

Easy access for clients

A high-profile location offering easy access and parking can provide a competitive advantage for operators in this industry.

Economies of scale

Fitness operators that have a large number of establishments and provide a wide range of services are able to attract and retain new and existing members, and reduce costs per member.

Effective product promotion

Being able to promote a business effectively increases awareness and attracts greater membership and local patronage.

technical knowledge

Skilled employees who can demonstrate the use of various types of equipment and assist participants are important to attract repeat customers.

Business expertise of operators

The long-term success of an operator in this industry depends on the skill of the operator in running a business.

Provision of appropriate facilities

Fitness operators that have a large number of establishments and provide a wide range of services are able to attract and retain new and existing members, and reduce costs per member.

Why Franchise with VP Fitness?

  • High Rate of return
  • unique brand concept
  • Cost-cutting Strategies
  • In-Person Training

Franchisee support

consistent tech support

consulting in every aspect of your operation


Franchise Process

  1. Make the initial step of reaching out for more information

  2. Initial call

  3. Review Franchise Disclosure Document (FDD)

  4. Business Overview Call

  5. Discovery Day

  6. Make the commitment

The Investment

Franchise fee


Investment range




This advertisement does not constitute a franchise offering or the solicitation of an offer to buy a VP Fitness franchise which may be made only after your receipt of VP Fitness Disclosure Document, which first must be registered with certain states. VP Fitness franchises are offered solely by means of the franchise disclosure document issued by VP Fitness, 10 Dorrance Street, Suite 200, Providence, RI 02903.. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, VP Fitness will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD.

Ready to get started?

Contact VP Fitness today to learn more about franchising opportunities.

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